Examining adoption of mobile internet in Saudi Arabia: Extending TAM with perceived enjoyment, innovativeness and trust

Yes === Mobile internet represents a breakthrough technology that has derived much attention from mobile organizations and services providers in the Kingdom of Saudi Arabia (KSA).1 However, the level of acceptance of mobile internet in the KSA is still below the level of ambition. This is in additio...

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Bibliographic Details
Main Authors: Alalwan, A.A., Baabdullah, A.M., Rana, Nripendra P., Tamilmani, Kuttimani, Dwivedi, Y.K.
Published: 2020
Online Access:http://hdl.handle.net/10454/17653