Influence of Consumer Cosmopolitanism on Purchase Intention of Foreign vs. Local Brands: A Developing Country Perspective
yes === Purpose: This study investigates the role of consumer cosmopolitanism on consumer attitudes and purchase intentions towards foreign and local brands. Design/Methodology/Approach: The responses were collected on a structured questionnaire through a consumer survey. The data was then analysed...
| Main Authors: | , , |
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| Language: | en |
| Published: |
2021
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10454/18544 |