Adoption of clothing fashions by college women

This thesis was undertaken toward developing a better understanding of the processes by which college women adopt fashion apparel. The main objectives of the study were to identify and profile the innovator and also to determine the adoption process by a multiple regression equation.A random sample...

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Bibliographic Details
Main Author: Eisenhart, Forrest H.
Other Authors: Brown, Joseph D.
Format: Others
Published: 2011
Subjects:
Online Access:http://cardinalscholar.bsu.edu/handle/handle/180511
http://liblink.bsu.edu/uhtbin/catkey/415364