A comparison of perceptions of public relations, marketing, and advertising educators toward integrated marketing communications
This thesis sought to answer the research question: How do the top educators in the area of public relations, marketing, and advertising perceive the concept of integrated marketing communications as compared to one another?The mail survey applying Q methodology was sent to 15 top educators in each...
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| Format: | Others |
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2011
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| Online Access: | http://cardinalscholar.bsu.edu/handle/handle/184826 http://liblink.bsu.edu/uhtbin/catkey/917012 |