The Value of Luxury Brand Names in the Fashion Industry

Brand names in the Fashion industry are often times perceived as overpriced and unreasonable. Nevertheless, the success of well-known luxury brands in the industry has been growing domestically and internationally at a breakneck pace. Forbes publishes an annual list on the top 100 most valuable bran...

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Bibliographic Details
Main Author: Wang, Tricia
Format: Others
Published: Scholarship @ Claremont 2015
Subjects:
Online Access:http://scholarship.claremont.edu/cmc_theses/991
http://scholarship.claremont.edu/cgi/viewcontent.cgi?article=2097&context=cmc_theses