The Economic Implications of NBA Player Achievements on Athletic Apparel Companies
This paper aims to measure the economic impact of different NBA player achievements on the athletic apparel companies, Nike, Adidas, and Under Armour. It looks at players affiliated with the brands who participated in three different events in the NBA from from 2007 to 2017: the All-Star game, the A...
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| Format: | Others |
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Scholarship @ Claremont
2018
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| Online Access: | http://scholarship.claremont.edu/cmc_theses/1895 http://scholarship.claremont.edu/cgi/viewcontent.cgi?article=2992&context=cmc_theses |