Trends in Advertising: How the Rise in Artificial Intelligence May Influence the Field of Content Strategy
Whereas prior research on artificial intelligence has dealt with automation in fields like medicine, engineering, and computer science, this research study seeks to answer the question, “To what extent can AI be creative in the context of content strategy?” To answer this, this study employs content...
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| Format: | Others |
| Language: | English |
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Digital Commons @ East Tennessee State University
2020
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| Online Access: | https://dc.etsu.edu/etd/3767 https://dc.etsu.edu/cgi/viewcontent.cgi?article=5208&context=etd |