Developing a Process to Select B2B Target Markets With a Focus on Siemens SIMATIC Controllers
The process to identify and describe target markets can be challenging for marketers due to the complexity of B2B markets and industrial products. This case-based study aims to bridge the gap between theory and praxis by developing a process to determine target markets for Siemens SIMATIC controller...
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| Format: | Others |
| Language: | English |
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Digital Commons @ East Tennessee State University
2021
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| Online Access: | https://dc.etsu.edu/etd/3988 https://dc.etsu.edu/cgi/viewcontent.cgi?article=5493&context=etd |