Smartphone Apps on the Mobile Web: An Exploratory Case Study of Business Models
The purpose of this research is to explore the business strategies of a firm seeking to develop and profitably market a mobile smartphone application to understand how small, digital entrepreneurships may build sustainable business models given substantial market barriers. Through a detailed examina...
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| Format: | Others |
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Digital Archive @ GSU
2012
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| Online Access: | http://digitalarchive.gsu.edu/bus_admin_diss/14 http://digitalarchive.gsu.edu/cgi/viewcontent.cgi?article=1014&context=bus_admin_diss |