The effect of price framing and customer experience in purchase decision: field experimente with a jewelry store

The effect of price framing and customer experience in purchase decision: field experimente with a jewelry store

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Bibliographic Details
Main Author: Jhun, Janete Hee Youn
Other Authors: Yoshinaga, Claudia Emiko
Language:English
Published: 2018
Subjects:
Price framing
Customer experience
Purchase decision
Transaction utility
Price-quality relation
Framing de preço
Experiência do consumidor
Decisão de compra
Utilidade transacional
Relação preço-qualidade
Economia
Preços
Vendas - Promoção
Comportamento do consumidor
Processo decisório
Economia - Aspectos psicológicos
Online Access:http://hdl.handle.net/10438/24599

Internet

http://hdl.handle.net/10438/24599

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