Marketing strategies as a tool for improving strategic management of small hotels in Fortaleza
Competition incitement has led companies to update and seek for strategies in order to uphold or increase their performance in the market. The choice for these strategies may imply in the redefinition of the structure, culture, working process amongst other aspects. The work aims at checking the ma...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | Portuguese |
| Published: |
Universidade Federal do CearÃ
2006
|
| Subjects: | |
| Online Access: | http://www.teses.ufc.br/tde_busca/arquivo.php?codArquivo=3658 |