The impact of internalization and familiarity on trust and adoption of recommendation agents
Computer agent technology is a useful technology for a customer to deal with information overload and search complexity in ecommerce. This study focus on how a product-brokering recommendation agent (RA) can be designed better so that a customer will be more likely to trust and then adopt the RA...
| Main Author: | |
|---|---|
| Language: | English |
| Published: |
2009
|
| Online Access: | http://hdl.handle.net/2429/14933 |