Jazzvertising: Music, Marketing, and Meaning

This dissertation examines jazz from the perspective of advertisers and marketers that have used the music with a view to unraveling the complicated web of cultural meanings and values that attend to jazz in the 21st century. Advertising is a critically important and profoundly complex medium for th...

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Bibliographic Details
Main Author: Laver, Mark
Other Authors: Kippen, James R.
Language:en_ca
Published: 2011
Subjects:
Online Access:http://hdl.handle.net/1807/31826