Operational model with consumer behavior considerations
In the consumer market, demand for a product is ultimately determined by the collective purchase decisions of consumers. Understanding the drivers and implications of consumer purchase behavior is often of pivotal importance for firms. This dissertation considers several operational models that inco...
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| Format: | Others |
| Language: | en |
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McGill University
2012
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| Online Access: | http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=107768 |