Consumer emancipation : technology effects on consumer packaged-goods marketing

Consumer emancipation : technology effects on consumer packaged-goods marketing

Thesis (S.M.)--Massachusetts Institute of Technology, Sloan School of Management, 2002. === Includes bibliographical references (leaves 84-87). === The Consumer Packaged Goods (CPG) industry has existed for decades with a high household penetration. Individual firms started out as small family owned...

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Bibliographic Details
Main Author: Chacko, Roger V. (Roger Verghis), 1967-
Other Authors: John D.C. Little.
Format: Others
Language:English
Published: Massachusetts Institute of Technology 2011
Subjects:
Sloan School of Management.
Online Access:http://hdl.handle.net/1721.1/67171

Internet

http://hdl.handle.net/1721.1/67171

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