A conceptual framework to measure brand loyalty / by Ahmed Ismail Moolla
Since the emergence of branding as an approach to marketing, the concept has been received with a great deal of interest and has stimulated ever increasing research in the area. Businesses have realized the importance of retaining existing customers and have begun to identify and apply ways to build...
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North-West University
2011
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| Online Access: | http://hdl.handle.net/10394/4442 |