Apparel descriptions in catalogs and perceived risk associated with catalog purchases
The increasing popularity of catalog shopping has prompted many retailers to enter the market. Consequently, competition among catalog retailers has escalated. To maintain or expand their customer bases, catalog retailers must now find better ways to serve consumers. Many consumers are apprehensive...
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| Language: | en_US |
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2009
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| Online Access: | http://hdl.handle.net/1957/12009 |