Clothing evaluative criteria : a comparison between hedonic shoppers and utilitarian shoppers
According to Engel, Blackwell, and Miniard (1993), evaluative criteria is defined as "the standards and specifications used by consumers to compare different products and brands" (p.51). Many studies have investigated factors that might influence the importance of clothing evaluative crite...
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| Language: | en_US |
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2012
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| Online Access: | http://hdl.handle.net/1957/28855 |