The mediating role of hedonic shopping value in apparel shopping satisfaction

The purpose of the present study was to investigate the moderating role of hedonic shopping value in shopping experience satisfaction in the context of clothing shopping. Hedonic shopping value is an emotional and hedonic appreciation of shopping. According to the existing literature, consumers'...

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Bibliographic Details
Main Author: Chang, Eunyoung
Other Authors: Francis, Sally K.
Language:en_US
Published: 2012
Subjects:
Online Access:http://hdl.handle.net/1957/29901