PODCASTING IMPLEMENTATION IN PUBLIC RADIO
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Ohio University / OhioLINK
2007
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| Online Access: | http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1167671023 |
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ndltd-OhioLink-oai-etd.ohiolink.edu-ohiou11676710232021-08-03T05:43:40Z PODCASTING IMPLEMENTATION IN PUBLIC RADIO Ward, Rachel Mendl Mass Communications podcasting public radio MP3 diffusion of innovations public broadcasting new media National Public Radio information technology <p>New technologies present both opportunities and challenges to public broadcasters. This thesis examines how one such technology, podcasting, is being broached by public radio broadcasters in the United States. An overview of public broadcasting and podcasting is provided. A survey was conducted to measure the perception of podcasting among public radio broadcasters, in keeping with diffusion of innovations theory. Three factors from diffusion theory, complexity, compatibility, and relative advantage were found to shape broadcasters' perceptions of podcasting. Two other attributes, social approval/communicability and cost are proposed for future research. A positive relationship between membership in the National Public Radio network and adoption of podcasting is found. Recommendations for implementing a pilot system of paid podcasting are shared.</p> 2007-04-20 English text Ohio University / OhioLINK http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1167671023 http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1167671023 unrestricted This thesis or dissertation is protected by copyright: all rights reserved. It may not be copied or redistributed beyond the terms of applicable copyright laws. |
| collection |
NDLTD |
| language |
English |
| sources |
NDLTD |
| topic |
Mass Communications podcasting public radio MP3 diffusion of innovations public broadcasting new media National Public Radio information technology |
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Mass Communications podcasting public radio MP3 diffusion of innovations public broadcasting new media National Public Radio information technology Ward, Rachel Mendl PODCASTING IMPLEMENTATION IN PUBLIC RADIO |
| author |
Ward, Rachel Mendl |
| author_facet |
Ward, Rachel Mendl |
| author_sort |
Ward, Rachel Mendl |
| title |
PODCASTING IMPLEMENTATION IN PUBLIC RADIO |
| title_short |
PODCASTING IMPLEMENTATION IN PUBLIC RADIO |
| title_full |
PODCASTING IMPLEMENTATION IN PUBLIC RADIO |
| title_fullStr |
PODCASTING IMPLEMENTATION IN PUBLIC RADIO |
| title_full_unstemmed |
PODCASTING IMPLEMENTATION IN PUBLIC RADIO |
| title_sort |
podcasting implementation in public radio |
| publisher |
Ohio University / OhioLINK |
| publishDate |
2007 |
| url |
http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1167671023 |
| work_keys_str_mv |
AT wardrachelmendl podcastingimplementationinpublicradio |
| _version_ |
1719424245371502592 |