Consumer response to stockouts in online apparel shopping
| Main Author: | |
|---|---|
| Language: | English |
| Published: |
The Ohio State University / OhioLINK
2004
|
| Subjects: | |
| Online Access: | http://rave.ohiolink.edu/etdc/view?acc_num=osu1087483690 |
| id |
ndltd-OhioLink-oai-etd.ohiolink.edu-osu1087483690 |
|---|---|
| record_format |
oai_dc |
| spelling |
ndltd-OhioLink-oai-etd.ohiolink.edu-osu10874836902021-08-03T05:48:57Z Consumer response to stockouts in online apparel shopping Kim, Mijeong stockouts online retailing apparel shopping The primary goal of this research was to investigate how consumers respond to stockouts from the perspective of discrepancy-evaluation theory of emotion. This research consists of two studies employing a randomized experiment using a mock website simulating online apparel shopping. In a 2 (timing of notification about stockout: before or after) x 2 (item preference: not preferred or preferred) x 2 (frequency of stockout: once or twice) complete between-subjects factorial design, Study 1 examined: (1) the effects of timing, preference, and frequency of stockouts on negative emotion, (2) structural relationships among negative emotion, store image, decision satisfaction, and behavioral intent, and (3) the moderating role of timing, preference, and frequency on the process by which stockouts influence consumer response. Female college students (N=820) participated in the simulated online apparel shopping experiment for Study 1, in which they experienced a different level of stockouts as a function of timing, preference, and frequency of stockouts. In a one factor (managerial response) between-subjects design with four levels (standard, substitute, backorder, or financial response), Study 2 explored the effect of four retail management responses on consumer responses to stockouts. Female college students (N=234) participated in another simulated online shopping experiment for Study 2, in which they received one of the four managerial responses. The findings from Study 1 revealed: (1) main effects for timing, preference, and frequency on negative emotion; (2) three two-way interaction effects for timing, preference, and frequency on negative emotion; (3) the effects of negative emotion on perception of store image, decision satisfaction, and behavioral intent; (4) the effect of negative emotion on behavioral intent mediated by perceptions of store image and decision satisfaction; (5) the varied relationship between store image and behavioral intent as a function of timing, preference, and frequency; and (6) the varied relationship between negative emotion and store image, store image and behavioral intent, and decision satisfaction and behavioral intent as a function of three two-way interactions among timing, preference, and frequency. The findings from Study 2 showed the effect of managerial response on negative emotion, perceptions of store image, and behavioral intent. 2004-10-19 English text The Ohio State University / OhioLINK http://rave.ohiolink.edu/etdc/view?acc_num=osu1087483690 http://rave.ohiolink.edu/etdc/view?acc_num=osu1087483690 unrestricted This thesis or dissertation is protected by copyright: all rights reserved. It may not be copied or redistributed beyond the terms of applicable copyright laws. |
| collection |
NDLTD |
| language |
English |
| sources |
NDLTD |
| topic |
stockouts online retailing apparel shopping |
| spellingShingle |
stockouts online retailing apparel shopping Kim, Mijeong Consumer response to stockouts in online apparel shopping |
| author |
Kim, Mijeong |
| author_facet |
Kim, Mijeong |
| author_sort |
Kim, Mijeong |
| title |
Consumer response to stockouts in online apparel shopping |
| title_short |
Consumer response to stockouts in online apparel shopping |
| title_full |
Consumer response to stockouts in online apparel shopping |
| title_fullStr |
Consumer response to stockouts in online apparel shopping |
| title_full_unstemmed |
Consumer response to stockouts in online apparel shopping |
| title_sort |
consumer response to stockouts in online apparel shopping |
| publisher |
The Ohio State University / OhioLINK |
| publishDate |
2004 |
| url |
http://rave.ohiolink.edu/etdc/view?acc_num=osu1087483690 |
| work_keys_str_mv |
AT kimmijeong consumerresponsetostockoutsinonlineapparelshopping |
| _version_ |
1719425999887663104 |