Exploring Primary Target Market Segment Buyer Motivation for Martial Arts Businesses

<p> The martial arts industry is experiencing a period of immense growth, which has created a highly competitive environment where challenges in attracting and retaining customers cause substantial losses and an inability to compete effectively. Customer memberships are the primary revenue sou...

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Bibliographic Details
Main Author: Thomas, Jason E.
Language:EN
Published: Northcentral University 2016
Subjects:
Online Access:http://pqdtopen.proquest.com/#viewpdf?dispub=10143682