Superintendents' and Principals' Perceptions of Using Social Media to Develop a Brand Presence in a Small Northeast State
<p>Social media has shifted the landscape and broadened the concept of educational branding. Developing a BrandED mindset and strategy in the digital age is necessary in today?s educational climate (Sheninger, 2015). Social media tools provide school leaders with opportunities to share success...
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| Language: | EN |
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Johnson & Wales University
2017
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| Online Access: | http://pqdtopen.proquest.com/#viewpdf?dispub=10276907 |