An associative analysis of unplanned purchase and product characteristics, consumer characteristics:a case of Taipei-womens' buying in supermarket

碩士 === 國立交通大學 === 管理科學研究所 === 75 ===

Bibliographic Details
Main Authors: CHEN, HUAI-YAN, 陳槐廷
Other Authors: CH\\ZHANG, BAO-LONG
Format: Others
Language:zh-TW
Published: 1987
Online Access:http://ndltd.ncl.edu.tw/handle/99968414218632837068