INVESTMENT STRATGEY OF TAIWAN''S BUSINESS IN CHINA
碩士 === 國立臺灣大學 === 商學系 === 82 === The conclussions of this study are presented as follows: 1.The main entry strategies are joint venture. 2.The characters of circuitous strategy are (1)the early entry market(2)global product(3)the experience of inter- nati...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1994
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| Online Access: | http://ndltd.ncl.edu.tw/handle/15358785495500930484 |
| Summary: | 碩士 === 國立臺灣大學 === 商學系 === 82 === The conclussions of this study are presented as follows: 1.The
main entry strategies are joint venture. 2.The characters of
circuitous strategy are (1)the early entry market(2)global
product(3)the experience of inter- nationalization(4)high risk
seekers(5)the motivation of gaining market 3.The charatersof
first exporting then domestic sales strategyare(1)small
business(2)the factorsof reducing cost(3)No experience of
domestic market(4)the product as soms as parent-company
(5)centeralization of authonity (6)unsufficient public relation
4.The character of driving strqight in strategy are(1)large
business(2)the motivation of domestic market(3)specific of
advantage(4)horizontal-division(5)the desire of globaliza-
tion(6)sufficient public relation 5.The management''s culture is
locatization.
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