THE STUDY OF SALES BEHAVIOR AND PUBLIC SERVICE FUNCTIONAL EN FORCEMENT OF CHIEN-KUO HOLIDAY FLOWER MARKET

• Main Authors: Teng-Hsiang Kuo, 郭登翔
• Other Authors: Ching-Ming Weng
• Format: Others
• Language: zh-TW
• Published: 1996
• Online Access: http://ndltd.ncl.edu.tw/handle/69388131919234003944

碩士 === 國立臺灣大學 === 商學系 === 84 === This thesis is to study the behavior of the Taipei Farmers Association and Sellers Association in the Chien- Kuo Holiday Flower Market of Taipei and to propose a program for Taipei City Government to strengthen the functions of Chien-Kuo Holiday Flower Market. In general, there are four purposes in this thesis: 1.To discuss the working condition of Taipei Farmers Association and Sellers Association in the Chien-Kuo Holiday Flower Market. 2.To analyze the market structure, firm behavior, and the performance of the marketer. 3.To verify the difference between Taipei Farmers Association and Sellers Association in the Chien- Kuo Holiday Flower Market. 4.To understand the opinions and the expectations of Taipei Farmers Association and Sellers Association in the Chien-Kuo Holiday Flower Market. We issued 223 questionnaires(farmer 135;seller 97), received 223 and 203 are valid. The conclusion of this thesis are summaries as follows: 1.The farmer and seller are significant different in the history in the market, education level, displace space and the number of the assistants. 2.The farmer and seller are significant different in the cost of goods sale, transportation fees and salaries. 3.The farmer and seller are significant different in the purchase strategy and non- price competition strategy. 4.The farmer and seller are significant different in the sales, profits and fairness. 5.The lightening equipment is the most important one that the government should provide. 6.The valuation score of The Farmers Association to the Chien-Kuo Holiday Flower Market is 65.50, and the score is 57.35to the displaying area. The valuation score of The Sellers Association to the Chien-Kuo Holiday Flower Market is 73.04, and the score 63.78 to the displaying area.