A study of Brand Loyalty Toward Athletic shoes Among Students at Institutions of Higher Education in the Hua Lien Area
碩士 === 國立東華大學 === 國際企業研究所 === 86 === Abstract of Thesis: The passage of time has brought changes in consumption patterns in Taiwan. Theperiod of rational consumption in which quality, functionality and price were exphasized has given way to a more feeling-oriented emphasis on brand, design and imag...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1998
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| Online Access: | http://ndltd.ncl.edu.tw/handle/26515171782164383155 |