The Influence of Product Knowledge and Search Values on the amount of Internet Information Search
博士 === 國立中興大學 === 企業管理學系 === 87 === The consumer research on Internet is a necessary theme because of the rapid growth of usage of Internet recently. The highly interactive of Internet make Internet as a possible channel for consumers’ information search. So this study focus on the information searc...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1999
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| Online Access: | http://ndltd.ncl.edu.tw/handle/71150363738341940350 |