An Research on the Behavior of Corporate Sports Sponsorship
碩士 === 國立臺灣大學 === 商學研究所 === 87 === Under the modern competition of marketing, it’s essential for a business to adopt efficient promotion tools, which promotes corporate sponsorship’s development. Sport is an activity crossing countries, cultures, ages, sex and social classes. It can also function as...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1999
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/79349307145830420633 |