Self-Cannibalization within Brand Extension:An Example in the Chewing-Gum Market
碩士 === 中國文化大學 === 國際企業管理研究所 === 87 === There could cause a cannibalized effect between the original and extensive products from one firm promoted to the market. This paper chose four gums (Doublemint, Extra, Green time and Stimulor) for our example, to discuss the cannibalization within Doublemint a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1999
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| Online Access: | http://ndltd.ncl.edu.tw/handle/96532276351843232046 |