Experiment Study of Product Trivial Attributes,Influence of Product Knowledge on Consumer Behavior
碩士 === 實踐大學 === 企業管理研究所 === 87 === Abstract A supplier, under keen competition, normally applies product differential policy to engage in product sales. Recently, some suppliers further appeal to product trivial attributes. Therefore, the supply of product trivial attributes forms ano...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
1999
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| Online Access: | http://ndltd.ncl.edu.tw/handle/24059911854493934403 |