The Study of Successful Components of Promotional Alliance Management- The Empirical Study of the Services Industry
碩士 === 國立雲林科技大學 === 企業管理技術研究所 === 87 === Joint Sales Promotion brings not a few commercial opportunities for partners. It has been the rather general and popular promotion strategy in recent years. There are a variety of promotion means. For instance, consumers can obtain free insurance by subscribi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1999
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| Online Access: | http://ndltd.ncl.edu.tw/handle/92032050428215100452 |