The Dynamic Journal Structure of Corporate Reputation
碩士 === 國立雲林科技大學 === 企業管理技術研究所 === 87 === The resource-based theory suggests that firm''s resources are the main determinant of sustainable competitive advantage and thus firm performance. As survey found, the first important resources are company reputation. Using the resource-based view...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1999
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| Online Access: | http://ndltd.ncl.edu.tw/handle/70561885261244779051 |