The study of festival event and Corporate Sponsorship motivation
碩士 === 朝陽大學 === 休閒事業管理系碩士班 === 88 === Abstract This study is mainly researching festival events and the sponsorship motivation of enterprises, while its aim is to understand “the behavior of corporate sponsorship”, “the relations between the enterprise’s sponsor amount and the causes of...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2000
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| Online Access: | http://ndltd.ncl.edu.tw/handle/73068847456846713834 |