A Study on the Private Brand Strategy of Chain Retailers
碩士 === 國立成功大學 === 國際企業研究所 === 88 === Abstract The study explores chain retailers about the reasons why do they create their own brands, how to manage private brands (PB), and what characteristics make a product category more conducive for PB introduction and what determinants influence th...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2000
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/24072887040864028385 |