A STUDY OF LIFE INSURANCE SERVICE MARKETING STRATEGY---AN EXAMPLE OF CATHAY LIFE INSURANCE CO. LTD.
碩士 === 國立中山大學 === 企業管理學系 === 88 === This study selects domestic life insurance company-Cathay Life as an example to do the research on relationship among "Customer Perceived Perception", "Customer Satisfaction","Customer Organizational Commitment"and "Se...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2000
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| Online Access: | http://ndltd.ncl.edu.tw/handle/24176221478406944940 |