A Study of the Factors Affecting Purchasing Private Brand Products ─A Case of Inbound Transnational Retailing/Hypermarket Channels.
碩士 === 中國文化大學 === 國際企業管理研究所 === 88 === Since retailing/hypermarket entered Taiwan in 1989, the foreign firms have been setting up their own products, making a profit from strategy of differential and have been thriving in business. Besides, the foreign firms realized that consumers mind the value of...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2000
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| Online Access: | http://ndltd.ncl.edu.tw/handle/13002121422597395610 |