Market Segmentation and Use Intention of Electronic Commerce in Liner Shipping
碩士 === 國立成功大學 === 交通管理學系 === 89 === This research seeks to evaluate market segmentation and use intention of electronic commerce in liner shipping. Factor analysis and cluster analysis were used to classify shippers into four groups. These four groups were identified as: less preference firms, compa...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2001
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| Online Access: | http://ndltd.ncl.edu.tw/handle/55534108695449048430 |