The Effects of Product Attributes, Product Knowledge and Need For Cognition on Consumer’s Intransitive Preference Behavior
碩士 === 國立臺灣大學 === 商學研究所 === 89 === Facing the variety of consumer’s demand nowadays, firms develop products in different categories and functions. The products attract consumers by differentiation on the value of attributes. Exposed to more and more attribute information, however, consumers conseque...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2001
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| Online Access: | http://ndltd.ncl.edu.tw/handle/43057049941356340573 |