The Effect of Type of Elaboration and Positive Mood on Advertisement Processing and Judgment
碩士 === 國立臺灣大學 === 商學研究所 === 89 === According to prior researches, people can engage in two types of elaboration when processing advertisements: item-specific processing and relational processing. Elaboration that pertains to information that an object is specifically depicted as processing is referr...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2001
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| Online Access: | http://ndltd.ncl.edu.tw/handle/76262695486703821074 |