An Investigation of the Relationship between Service Recovery, Service Value, Customer Satisfaction, and Relationship Marketing

碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 89 ===    Due to the variety of customers'' need and the variation of services, service failure is considered as a matter of the inevitable issue. If dealing with service failure properly, not only can the enterprise recover the customers'' sat...

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Bibliographic Details
Main Authors: Tsoming Hsieh, 謝作明
Other Authors: 廖森貴
Format: Others
Language:zh-TW
Published: 2001
Online Access:http://ndltd.ncl.edu.tw/handle/67711494627415978442