A Study on the Introduction Strategy of New Cannibalistic Products

博士 === 淡江大學 === 管理科學學系 === 89 === The customer-oriented seller should catch the pulse of customer behavior nowadays. Due to the improving technology of communication, customers become more informative than ever. Under the circumstance, the strategy for the seller to survive on the highly...

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Bibliographic Details
Main Authors: Chien Yu, 于健
Other Authors: Miao-Shen Chen
Format: Others
Language:zh-TW
Published: 2001
Online Access:http://ndltd.ncl.edu.tw/handle/09929353812925988014