Internet Users’ Preference Toward Various Promotional Programs

碩士 === 淡江大學 === 管理科學學系 === 89 === The development of technology of Internet makes the number of Internet users increase gradually. And many businesses have made Internet a newly developed channel to reach the market. It is important that distributors develop marketing strategies to attract consumers...

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Bibliographic Details
Main Authors: Hao Chih Chen, 陳厚志
Other Authors: Peirchyi Lii
Format: Others
Language:zh-TW
Published: 2001
Online Access:http://ndltd.ncl.edu.tw/handle/93214210740004364359