The Study on the Relationship Among Brand Strategy,Organizational Context,Organizational Design and Brand Equity
碩士 === 中原大學 === 企業管理研究所 === 90 === In the fierce competitive environment , companies all seek new marketing strategies or tactics . However , these methods make marketing activities become too complicated . Al Ries and Raura Ries believe “brand building” can integrate all marketing activities. Brand...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/14264559664203673045 |