A Study of Effects of Negative Advertising Performance by Advertising Appeals and Types

碩士 === 輔仁大學 === 大眾傳播學研究所 === 90 ===

Bibliographic Details
Main Authors:	Shen Pei Hua, 沈沛樺
Other Authors:	洪雅慧
Format:	Others
Language:	zh-TW
Published:	2002
Online Access:	http://ndltd.ncl.edu.tw/handle/49627379998101764060

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spelling	ndltd-TW-090FJU000230122015-10-13T17:39:43Z http://ndltd.ncl.edu.tw/handle/49627379998101764060 A Study of Effects of Negative Advertising Performance by Advertising Appeals and Types 廣告訴求、廣告類型對負面政治廣告效果影響之研究 Shen Pei Hua 沈沛樺碩士輔仁大學大眾傳播學研究所 90 洪雅慧 2002 學位論文 ; thesis 0 zh-TW
collection	NDLTD
language	zh-TW
format	Others
sources	NDLTD
description	碩士 === 輔仁大學 === 大眾傳播學研究所 === 90 ===
author2	洪雅慧
author_facet	洪雅慧 Shen Pei Hua 沈沛樺
author	Shen Pei Hua 沈沛樺
spellingShingle	Shen Pei Hua 沈沛樺 A Study of Effects of Negative Advertising Performance by Advertising Appeals and Types
author_sort	Shen Pei Hua
title	A Study of Effects of Negative Advertising Performance by Advertising Appeals and Types
title_short	A Study of Effects of Negative Advertising Performance by Advertising Appeals and Types
title_full	A Study of Effects of Negative Advertising Performance by Advertising Appeals and Types
title_fullStr	A Study of Effects of Negative Advertising Performance by Advertising Appeals and Types
title_full_unstemmed	A Study of Effects of Negative Advertising Performance by Advertising Appeals and Types
title_sort	study of effects of negative advertising performance by advertising appeals and types
publishDate	2002
url	http://ndltd.ncl.edu.tw/handle/49627379998101764060
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A Study of Effects of Negative Advertising Performance by Advertising Appeals and Types

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