A Study of Advertisers for Selecting Advertising Agencies to Implement Integrated Marketing Communications
碩士 === 銘傳大學 === 傳播管理研究所 === 90 === The main purpose of this paper is to provide an algorithm for advertisers to select the optimal advertising agency to implement integrated marketing communications under fuzzy environment. The fundamental concepts we have adopted include the factor analysis, eigenv...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/87262438225942679017 |