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碩士 === 國立成功大學 === 國際企業研究所碩博士班 === 90 === All kinds of new goods flooding into the market makes the competitive situation fiercely, so that consumers contact various services and products. By customer database, firms are able to develop relationship marketing to stand out in this competitive situatio...

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Bibliographic Details
Main Authors: Pang-Chi Chang, 張邦基
Other Authors: Fu-Yann Duh
Format: Others
Language:zh-TW
Published: 2002
Online Access:http://ndltd.ncl.edu.tw/handle/5qxfku