A Study of Influential Factors for Customer Impulse purchase
碩士 === 國立中山大學 === 企業管理學系研究所 === 90 === This research is through questionnaire survey. The data is collected through customers in shopping malls. The results of this research besides the trait of buying impulsiveness can be described in seven categories. (1)Felt urge to buy impulsively.(2)Positive em...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/37531590308530792655 |
| Summary: | 碩士 === 國立中山大學 === 企業管理學系研究所 === 90 === This research is through questionnaire survey. The data is collected through customers in shopping malls. The results of this research besides the trait of buying impulsiveness can be described in seven categories. (1)Felt urge to buy impulsively.(2)Positive emotional affect.(3)Negative emotional affect.(4)the in-store browsing degree.(5)Shopping enjoyment.(6)Time available for shopper. (7)Money available for shopper. The data will help to find out the relationship among categories and the relationship with impulsive purchase.
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