病毒式行銷之應用研究
碩士 === 國立臺北大學 === 企業管理學系 === 90 === Viral marketing has quickly achieved recognition because of a handful of high-profit examples: Marketers demonstrated that on shoestring budgets they could motivate millions. But why viral marketing is so powerful? Can marketers use the marketing approach to all k...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/27672017020670671224 |