Product Innovativeness and Determinants of New Product Performance
碩士 === 東海大學 === 企業管理學系碩士班 === 90 === Abstract Developing new products is one of the fundamental processes in industry and is a source of renewal and competitive advantage. In most industries, the development and commercialization of successful new products are essential for a firm’s survi...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/35528375798690791008 |